Feel Alive, Build Greatness

I help ambitious leaders build generational companies by focusing on the human element. Not by creating cultures of entitled snowflakes, but by electrifying employees and buyers with life energy. 

Sustainable success, especially in the era of AI, comes from channeling human desire, creativity, and connection. I lost billions in value by working from ego instead of seeing the bigger picture. Now I dedicate my life to helping founders and leaders avoid those mistakes and build for greatness.   

My first book, Reignition, shows how to transform stuck startups through deeper human understanding. My upcoming book explores how businesses of any size can channel human desire as a superpower as AI removes traditional moats.

When I’m not working, you’ll find me running, doing inner work (at proper California levels), and being dragged through Sausalito at the wrong end of a Bernedoodle leash.

My mission is ambitious but simple: help leaders build breakout organizations by seeing the underlying human story.